GM CEO Mary Barra discusses the slowdown in EV adoption, focusing on the importance of charging infrastructure. They also talk about the rise of hybrid vehicles as a transitional option and GM's plans for hybrid vehicle launches. The podcast dives into the timing of hybrid vehicles, EV demand, and competition in China and domestically. They explore the significance of competitive products, a level playing field, and advancements in EV and autonomous technology.
Mary Barra emphasized GM's plans to introduce more Altium-based EVs in 2024 and expects its EV portfolio to reach break-even in the second half of the year.
Mary Barra acknowledged the importance of purpose-built, performance-oriented EV models and highlighted GM's shift in strategy towards hybrids to cater to customer preferences and regulatory needs.
Deep dives
GM's Strong 2023 Results and Optimistic Outlook for 2024
General Motors Chair and CEO, Mary Barra, discussed the strong 2023 results, attributing them to robust internal combustion engine sales and strong EV sales, particularly from the Bolt EV and EV models. Barra emphasized that in 2024, GM will build upon this strength by introducing more Altium-based EVs, stating that the constraint with modules has been addressed. She highlighted the launch of several new EV models, including the Cadillac Lyric, GMC Hummer EV, Chevy Equinox EV, and Sierra EV. Barra expressed confidence in GM's EV growth prospects for the year, noting that the company expects its EV portfolio to reach variable profit break-even in the second half of 2024.
Addressing the Slowdown in EV Growth and the Role of Hybrids
Mary Barra acknowledged the slowdown in EV adoption, attributing it partially to the need for a more extensive charging infrastructure and the importance of purpose-built, performance-oriented EV models. While hybrids were previously not a focus for GM, Barra indicated a shift in strategy due to changing regulatory environments and customer preferences. She mentioned that some customers are more comfortable with vehicles that have both electric and internal combustion engines. Barra emphasized that GM is responding to this demand while keeping their options open, highlighting the timing of hybrid vehicle releases to align with regulatory needs and the strength of their current EV portfolio.
Competing in China's Evolving Market and Ensuring a Level Playing Field
Regarding competition in China, Mary Barra highlighted the dynamic and evolving nature of the market, noting the presence of over 100 domestic EV companies. She acknowledged the intense price competition but expressed confidence in GM's ability to compete by introducing more competitive EV models. Barra mentioned the evaluation of GM's business in China to determine where they can play and win, emphasizing the partnership with SAIC and the launch of Altium-based EVs. In terms of competition globally, Barra stated that having beautifully designed, technologically advanced, and competitively priced vehicles is crucial for success, advocating for a level playing field to ensure fair competition.
General Motors Co. CEO Mary Barra discusses a slowdown in electric vehicle adoption and the launch of plug-in hybrid models in their North America line-up. She speaks to Bloomberg’s Jonathan Ferro.