Adapting to Win: Sales Strategies for the Financial World with Artisan Partners

In this insightful episode of the Dakota Rainmaker Podcast, Gui Costin engages with Chris Krein of Artisan Partners in a comprehensive dialogue about the evolution and strategy behind successful sales and distribution in the financial services industry. Chris shares his professional journey, emphasizing the critical role that talent acquisition and nurturing a diverse team environment play at Artisan Partners. He elaborates on Artisan's unique distribution model, which involves setting up dedicated commercial teams tailored to support each investment team, ensuring highly focused client service and efficient sales efforts.

Chris and Gui delve into the nuances of creating lasting first impressions, the importance of integrity and intrinsic motivation in the recruitment process, and the transformative impact of CRM systems like Salesforce in optimizing sales operations. They discuss the cultivation of a productive sales leadership culture, the necessity for sales professionals to deeply believe in their products, and the significance of rigorous preparation in sales success.

Chris also highlights the value of mentorship and continuous learning for young professionals, offering insights into the building blocks of a successful career in sales within the investment sector. This episode not only explores leadership and sales excellence, but also provides a deep dive into Chris's expertise and strategic approach to navigating the complex landscape of sales and client relationship management in the financial world.