Malika is the founder and CEO of The Moms Co., a natural beauty and personal care D2C brand. In this episode she spoke about validating the problem, educating consumers, consumer acquisition and more in her conversation with Roshan Cariappa.

Topics

00:00 Introduction

01:00 Validating the problem and consumer research

07:11 Asking the right questions to your prospects

11:51 Articulating the brand promise

15:55 Educating the customer

18:36 Levers for customer acquisition in the 0-100cr journey

23:11 Going up against larger incumbents

25:37 Building trust in the community

27:56 How do modern buyers make decisions

31:00 What changes post acquisition

33:27 Advice for new entrepreneurs in D2C space

35:45 Best piece of advice Mallika has received

38:40 Books & Podcasts

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Connect with Malika :

Linkedin: https://www.linkedin.com/in/malikasadani/

Twitter: https://twitter.com/Malika_Sadani

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EP 161 - Building a D2C Brand - Malika Sadani (Founder & CEO, The Moms Co.) | Beauty & Personal Care | Scaling to Acquisition