Alex Freeman, Head of Sales Operations and Enablement at YouGov, discusses his approach to making sales teams more effective by removing unnecessary admin tasks and focusing on what really matters, helping sellers close more deals. Alex shares insights from his experience managing RevOps in a fast-growing, publicly listed company, highlighting the importance of aligning internal processes with seller needs and creating a more collaborative environment between sales and operations.

We cover:

• Redefining RevOps to prioritize seller success

• Strategies for reducing admin tasks and streamlining CRM workflows

• The role of data and automation in enhancing sales productivity

• Aligning internal processes to create a seamless customer journey

• Building trust and buy-in from sellers by showing how RevOps efforts help them learn more

Alex Freeman on LinkedIn: https://www.linkedin.com/in/alex-david-freeman/

RevOps Letter: https://www.getweflow.com/revopsletter 

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer 

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech 

Weflow: https://www.getweflow.com 

Chapters:

(00:00:00) Introduction

(00:01:17) Alex’s Background and Career Journey

(00:04:22) Prioritizing Seller Success in RevOps

(00:09:42) Reducing Admin and Streamlining CRM Workflows

(00:14:39) Using Data and Automation to Boost Productivity

(00:19:06) Aligning Internal Processes for a Better Customer Experience

(00:24:00) Building Trust with Sellers and Showing ROI

(00:35:30) Final Thoughts and Advice