HR Group's VP of Digital Strategy on Continuous Data Experimentation

How can automation and data orchestration revolutionize the hospitality industry? In this episode, Adrian Schmidt, VP of Digital Development and Strategy at HR Group, reveals the transformative power of technology in enhancing guest experiences and operational efficiency.

Key Takeaways:

• Discover how HR Group leverages open APIs and data orchestration to streamline operations and improve the guest journey across its 150 branded and independent hotels.
• Learn about the innovative breakfast script automation that optimizes food ordering based on hotel occupancy forecasts, showcasing a practical application of technology in daily operations.
• Understand the importance of a test-and-learn mindset when implementing new software solutions, ensuring that only the most effective tools are adopted across the organization.