The Brand is Female cover image

The Brand is Female

On successfully remodelling a family business in sports, with Diane Lanctôt

Sep 12, 2023
47:24

Diane Lanctôt knew early on she’d be involved in the family business, but what she didn’t expect was that this transition wouldn’t be 100% smooth. She acquired the sporting goods company Lactôt back from her father, Raymond Lactôt, and initiated a complete remodel, making it a growing industry leader.

Diane, now a seasoned entrepreneur from Montreal, has received many recognitions over the years, including Entrepreneur of the Year by Ernst & Young. She has been a proud YPO member since 1992, is the President and Owner of Canadian Hat 1918 and Harricana, and is a teacher for the MBA program at HEC Montreal.

In this conversation, you will hear Diane’s insights on being a long-time, successful entrepreneur, including the tough lessons that come with that kind of experience.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

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