Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media.

Key Takeaways:

Introduction to Kechia Taylor:
- Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.
- She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.
Thriving Without Social Media:
- Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.
- She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.
Local SEO Strategies:
- Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.
- She highlights the power of platforms like Apple Maps and Yelp for local businesses.
Leveraging Pinterest for Local Businesses:
- Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.
- She explains how Pinterest’s search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.
Handling Negative Reviews and Building a Positive Online Presence:
- Kechia provides insights on responding to negative reviews.
- She advises on how to maintain a positive online reputation by actively managing and responding to reviews on platforms like Google.

Connect with Kechia Taylor:

Website: SEO For The Beauty

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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