Apple executives John Ternus and Greg Joswiak discuss the new iPad models, AirPods Max, and iPhones. They explore AI integration in Apple products, differences between Mac and iPad, and new accessories like the Magic Keyboard and Apple Pencil Pro.
The new iPad Air and Pro feature innovative M4 chip with AI capabilities and ultra retina XDR display.
Introduction of new iPad accessories like Magic Keyboard with larger trackpad and Apple Pencil Pro with squeeze gesture for productivity.
Deep dives
Innovation and Advancements in iPad Technology
The podcast delves into the innovation and advancements in iPad technology, focusing on the new iPad models introduced at the Apple event in Battersea. Specifically, the discussion revolves around the new iPad Air and iPad Pro, highlighting features like the M4 chip with AI capabilities and the ultra retina XDR display. These enhancements aim to break limitations and redefine what an iPad can offer in terms of performance and design.
Introduction of New Accessories: Magic Keyboard and Apple Pencil Pro
Another key point of the podcast is the introduction of new accessories for the iPads, the Magic Keyboard, and the Apple Pencil Pro. The Magic Keyboard now features a larger Magic Trackpad with haptic feedback and a function row for enhanced controls. On the other hand, the Apple Pencil Pro showcases innovative features like a new squeeze gesture for customizable tool palettes and the functionality to run shortcuts, offering users increased productivity and convenience.
Enhancements in Design and Display: Thinner Design and OLED Display
Furthermore, the podcast discusses the design and display improvements in the new iPad Pro models. The iPads have undergone significant changes, including a thinner design that marks them as the thinnest devices Apple has ever produced. Additionally, the switch to OLED displays, specifically the ultra retina XDR display, enhances the visuals by providing true blacks and exceptional color reproduction, setting a standard for display technologies in thin devices.
Today, we interview John Ternus (Senior Vice President of Hardware Engineering & Greg Joswiak (Senior Vice President of Worldwide Marketing) to talk about the new iPad Air and iPad Pro.
Watch the Podcast in Video: https://youtu.be/cYfQJ2ytfmI
Buy the Keep On Movin' Collection: https://www.insidetheecosystem.com
Listen to the Inside the Ecosystem on Apple Podcast: https://podcasts.apple.com/us/podcast/inside-the-ecosystem/id1734495857
Listen to the Inside the Ecosystem on Spotify: https://podcasters.spotify.com/pod/show/nikiasmolina/episodes/Apple-Creative-Director-Reveals-Why-Apples-Marketing-is-GENIUS-e2gme4r
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode