On episode #17 of the STICK TALK podcast, the boys sit down with Brook Hiddink to talk about dropping out of law school and starting a high ticket eCom store, the benefits of moving to Dubai, playing junior hockey with Conor McDavid, and scaling high ticket coaching programs.

Brook is the founder of a high ticket eCom store selling luxury products like infrared saunas. He’s also the founder of Invicta Digital, a coaching program teaching people how to build a 6-figure income using high ticket eCom. Outside of work, Brook enjoys spending time in Dubai with his fiancé, working out, and traveling.

Time stamps:

(00:00:00) - Stick Talk's First Ever Road Trip Episode with Brook Hiddink (00:02:21) - Transitioning from Hockey Player to Entrepreneur (00:06:44) - From Edmonton Mall to Dubai Mall: A conversation about living in Dubai (00:08:59) - Moving to Dubai for tax benefits and residency status (00:11:16) - Setting Up a Business and Getting Residency in Dubai (00:13:34) - Safety and Nightlife in Dubai (00:15:41) - Adjusting to the Dubai Timezone & Focusing on Business in a Utopian Place (00:17:58) - Endless Things to Do in Dubai (00:20:10) - Choosing a Shadow Career and Starting an Ecom Store (00:22:16) - Dropping out of Law School for Entrepreneurship (00:24:26) - Building a Sustainable High-Ticket E-commerce Business (00:26:39) - Selling High-End Products through Intent-Based Targeting (00:28:46) - The Importance of Customer Service in High Ticket E-commerce (00:30:56) - Transitioning to Coaching from Customer Service (00:33:04) - The Evolution of a Successful Coaching Business (00:35:15) - Investing in Organic Marketing and Building Trust within a Community (00:37:33) - The Value of Accountability in Coaching Programs (00:39:40) - The Value of Accountability in Coaching and Consulting (00:41:49) - Growing Your Audience through Consistency and Giveaways (00:44:00) - Partnering with a Trusted Advisor to Scale Your Business (00:46:15) - Building a Successful Coaching Program (00:48:31) - The Power of Community in Business Success (00:50:40) - Knowing when to pivot in business and finding good suppliers for success (00:52:58) - Finding Trends in Products People Need (00:55:15) - Cold Email Outreach for E-commerce Sales (00:57:20) - Cold Email Strategies for Entrepreneurs (00:59:25) - Upselling and Complimentary Products in E-commerce (01:01:44) - High Results and Investing in Success: Business Strategy Discussion (01:03:58) - Entrepreneurs and Advice for 20-Year-Old Self (01:06:23) - The Importance of In-Person Connections in Community Building (01:08:41) - The Importance of Having Your Sales and Fulfillment Processes in Line for Cold Traffic Leads