ASOM Pod EP61: Want Free Traffic? Build an eCommerce Content Strategy That Works Without Ads
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down the real playbook for building a content strategy that drives free organic traffic to your eCommerce business without relying on ads. From posting consistently to tapping into the viral potential of short-form video, they share how brands are turning content into their most powerful growth engine.
The conversation gets into the messy balance of organic vs. paid, why founder led content matters, and how to measure ROI without losing your mind. You’ll hear when to pivot if your strategy isn’t working, the dangers of chasing low-intent traffic, and why constant experimentation is the only way forward in today’s content landscape.
What you’ll learn in this episode:
- Why storytelling is the secret sauce to building a brand people actually care about.
- How to balance organic and paid traffic for long-term growth.
- The rise of short-form video (and when long-form makes a comeback).
- Tips to create a repeatable content workflow that doesn’t burn you out.
- How to measure ROI and know when your content strategy isn’t working.
- Common mistakes eCommerce brands make with content (and how to avoid them).
Whether you’re a scrappy founder or a growing brand, this episode is packed with tactical advice, real world lessons, and inspiration to build an eCommerce content engine that brings in free traffic while building long term loyalty.
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Big shoutout to our sponsors who make this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/
LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.com
Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com
Subscribe at https://asompod.com
Come hang out with us IRL - https://commerceroundtable.com
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00:00 Teaser Trailer
02:19 Intro to The ASOM Pod
05:44 Organic vs Paid Traffic Strategies
09:19 The Power of Content Marketing
12:55 Building a Brand Story
18:00 Content Creation Tips and Strategies
29:46 Leveraging Different Content Forms
31:24 The Pitfalls of Low-Intent Blog Traffic
32:10 SEO Strategy: Focus on Core Pages First
34:05 The Rise of Short-Form Video Content
35:17 Surprising Content Formats and Their Effectiveness
36:09 The Power of Reddit for SEO
37:11 Creating Content That Helps Users
47:33 Measuring ROI and Identifying Effective Content
50:23 Adapting to Social Media Trends
57:04 The Shift to Long-Form Content on TikTok
01:01:04 Common Mistakes in eCommerce Content Strategy
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:a
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!