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An enlightening conversation with PhD student and Product Designer Jonathan Binder about the innovative design approaches being implemented to mitigate the clinical efficacy disparities observed among different ethnic groups globally.
Timestamp:
00:00 Intro
02:15 Jonny’s Background
07:25 Inclusive Vision of Paxman
09:28 What is Inclusive Design?
12:30 Importance in Scalp Cooling
23:00 KTP project
25:50 Mass Customization vs Mass Personalisation
32:14 PhD Thesis
38:32 Knowing user needs
40:34 Collaboration is Key
51:00 Thoughts on the Future
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