Book Marketing for Editors
What happens after the edits are done? In this episode, I interview Aryn Van Dyke, founder of Book Rockstar and former HarperCollins marketing expert, about how editors can better understand the world of book marketing—and why it matters more than ever.
Aryn shares how her background in corporate publishing led her to create Book Rockstar, a boutique agency dedicated to helping authors build authentic, sustainable book marketing strategies that actually fit their values. She opens up about her journey from marketing professional to author, including her own Kickstarter campaign for her debut novel and what she learned about community, vulnerability, and creative entrepreneurship along the way.
If you’ve ever wondered how editors can support authors beyond the manuscript—or what it takes to turn a polished book into a thriving brand—this episode will give you real-world insight into the marketing side of publishing.
In this episode, you’ll learn:
- What editors should know about the author marketing journey
- How to help authors think about visibility from the start
- The biggest misconceptions about book marketing
- Lessons Aryn learned from crowdfunding her debut novel
- Why marketing doesn’t have to feel “salesy”
- How collaboration between editors and marketers benefits everyone
Plus, in the exclusive after-party episode for Patreon supporters, Aryn gets personal about the emotional side of launching a novel, the lessons she’s learned about balance and burnout, and how she’s exploring the role of AI in modern book marketing.
Find Aryn on LinkedIn: https://www.linkedin.com/in/aryn-van-dyke/
Learn more about Book Rockstar: https://www.bookrockstar.com/
Buy your copy of Aryn’s book: https://www.arynvandyke.com/
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