OnBase: Smashing Sales and Marketing Misalignments Ep 51 | B2B Sales, SalesTech and Sales Tips with Brandon Bornancin, CEO at Seamless.ai
Serial Salesperson, 3x Multi-Million Dollar Entrepreneur, Author, INVESTOR and expert speaker on sales, marketing and entrepreneurship- Brandon Bornancin joins us on the Sunny Side Up podcast by DemandMatrix to discuss B2B Sales techniques that make a difference!
About Brandon
Brandon Bornancin is the founder and CEO of SeamlessAi and is known to be a sales obsessed entrepreneur, leader, author & investor!
About Seamless.Ai
SeamlessAi was started by Brandon Bornancin and a group of award-winning entrepreneurs who are working to disrupt the B2B Sales industry.
Key takeaways from the episode
- “I built Seamless.Ai because I needed to sell faster!”
- “Seamless.Ai helped me make over 7 figures in sales in a year! And I wanted to help the industry do the same!”
- “Over a course of a decade I wrote thousands of sales scripts through my roles at IBM and Google. And I always felt, if I don’t let the industry see this or help them lift their sales with this, its not worth it.”
- “Thousands of SaaS companies have the right software perhaps, but their Sales won’t know what to say and they won’t know how to sell to let’s say thousand people per day!”
- “My company almost went bankrupt three times! But that led to a new learning curve.”
- “The first 3-5 years are usually startup hell, but after that, it is all experimentation and expansion. I’m on a mission to build a million dollar company even if it means losing everything I own.”
- “Pick a niche to get rich when you sell in B2B! Don’t sell to too many people. Sell one thing to one person in an industry at a time.”
- “Go laser-specific when you need to target or sell something to someone. Write all your sales cold scripts and pitches, ads and case studies aligned to that one persona at a time.”
- “Persona based outreach will always cut through the noise faster.”
- “Messaging based on one persona will ensure your audience reacts to you and engages with you more!”
About the podcast
Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.