WhyFI Matter$ Truffle Economics ft. Rowan Jacobsen
This is a special episode about tartufi or in English, truffles! No not chocolate truffles but the ones you find underneath the earth’s soil. Ever since I got Auggie, my Lagotto Romagnolo (Italian water dog), I’ve been incredibly fascinated by the world of truffles; Lagotto's with their amazing noses, are at their core truffle hunters.
I’ve been reading a lot lately and stumbled upon a book at my public library called: Truffle Hound- On the trail of the world’s most seductive scent with dreamers, schemers, and some extraordinary dogs. It’s by Rowan Jacobsen, a James Beard Award Winning author whose been featured on NPR’s All Things Considered, Morning Edition, and CBS This Morning. In addition to this, his writing has been featured in Bon Appétit, Saveur, WSJ, and the Washington Post. I truly loved reading his book and recommend it to anyone because it’s a thrilling, captivating read that takes you across Rowan's voyages in Europe from Croatia to England and America from Oregon to Tennessee. I’m so excited to have Rowan on the podcast today to learn more about the world of truffles and the economics of one of the world’s most expensive and elusive foods.
Rowan's website: http://www.rowanjacobsen.com/