Ep 724: Search, Social, And Strategic Recruitment Marketing

Recruiting Future helps Talent Acquisition teams drive measurable impact by developing strategic capability in Foresight, Influence, Talent, and Technology.

If you're interested in finding out how your TA function measures up in these four critical areas, I've created the free FITT for the Future Assessment. It'll give you personalised insights to help you build strategic clarity and drive greater impact immediately.

Just head to mattalder.me/podcast to complete the assessment—it only takes a few minutes.

This episode is about Talent and Technology.

The recruitment marketing landscape has been about more than just job advertising for a long time. However, many employers are still missing out on the unique benefits search and social bring to the marketing mix by approaching these channels in the same way they approach job boards. 

As AI reshapes these platforms and candidate behavior evolves rapidly, there's a widening gap between companies seeing dramatic results and those struggling with failed campaigns and wasted investment. The difference isn't budget—it's about building long-term strategies based on data and a strong understanding of each channel's unique strengths and differences. 

So what can employers do to ensure they are getting full value from their recruitment marketing budgets?

My guests this week are Kelsey Krater, Chief Platform Officer at Appcast, and Appcast's Director of Digital Media, Alexandra Horwitt Anema. In our conversation, we talk about the unique strengths of search and social, how they are evolving and the critical importance of data in recruitment marketing. 

In the interview, we discuss:

• Driving quality hires from recruitment marketing

• Why search and social aren't job boards

• Search and intent

• Filling funnel gaps and building diversity

• A layered media approach

• Telling stories with social

• The danger of prioritising quick wins over long-term strategy

• Recent developments in search and social

• The critical importance of data

• Nurturing and remarketing

• Pipeline building over transactional thinking

• What does the future look like?

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