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Inside the Growth of Pins and Aces: Scaling a Golf Lifestyle Brand with Nicklaus Mertz

Today on the DTC Podcast, we sit down with Nicklaus Mertz, founder of Pins and Aces, a golf brand that grew from a side project to a $25M+ powerhouse. Nick shares the step-by-step tactics that fueled their expansion, including limited-edition drops, a focus on profitability, live selling innovations, and the acquisition of Edel Golf.

Key Moments:

How Pins and Aces started with $6K and a headcover idea

Building a brand beyond Alibaba sourcing

Launching viral products like the Beer Sleeve and Liquor Stick

Omnichannel expansion: Retail + DTC synergy

Growing without raising outside capital

Leveraging community feedback to design new products

Acquiring Edel Golf to move into hardware

Takeaways for Entrepreneurs:

Start small, iterate fast, and evolve from customer feedback

Community building beats traditional influencer marketing

Drops are a sustainable engine for long-term growth

Data-informed product development with tools like Particle

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