In this episode, I spoke with Jordan Palmer, co-founder of Lixir Drinks, an innovative drinks brand specialising in flavoured tonic mixers aimed at a younger audience.

We covered:

Why Jordan decided to launch a drinks brand within this space and how differentiation is key given how crowded a market it is

How they found a drinks manufacturer and how they overcame the expensive large minimum order quantities through crowdfunding and strategies you can utilise if you do the same

Costs you may not consider when first starting a drinks brand and the vital question of ‘do you need funding to be able to grow a drinks brand’ as it is an extremely crowded market

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#91: Growing a Premium Tonic Mixer Drinks Brand & Distributing Globally – Jordan Palmer