UXRConf 2021 - Molly Stevens and Lukas Vermeer - Power of Partnership: Research and Experimentation FTW
Sep 6, 2024
30:21
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One major critique of UX Research is that it's often "too obscure" to tie new insights back to the bottom line. How do qualitative insights translate into more growth or revenue for the company?
Molly and Lukas lead the research and experimentation teams at Booking.com, and they're here to share with you how they join forces to measure the impact of key qualitative learnings the research team uncovers.
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