Bloomberg Intelligence

US Warns Against Tylenol Use, Citing Unproven Link to Autism

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Sep 23, 2025
Seema Shah, Vice President of Research and Insights at Sensor Tower, shares her expertise on TikTok's booming engagement and revenue. The discussion covers the implications of President Trump's warning about Tylenol potentially linking to autism, despite lacking solid scientific backing. Seema highlights TikTok’s impressive in-app spending, with users engaging for about 80 minutes daily. She also reveals concerns about how separating the U.S. version from the global app could impact content quality and advertising value, while Instagram Reels could benefit from any user migration.
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ANECDOTE

Personal Reliance On Tylenol

  • Paul Sweeney describes Tylenol as his lifelong 'magic drug' that fixes everything for him.
  • Scarlet Fu shares a personal memory of her mother using Tylenol for migraines frequently.
INSIGHT

Correlation Versus Causation In Tylenol Studies

  • Studies link long-term acetaminophen use in pregnancy to higher autism/ADHD risk but correlation does not prove causation.
  • Sibling-analysis studies offer stronger evidence but randomized trials are not feasible.
ADVICE

Limit Prolonged Use During Pregnancy

  • Frequent use in studies means more than 28 days of acetaminophen during pregnancy, not short-term treatment of fever.
  • Avoid long-term, repeated acetaminophen use in pregnancy unless medically necessary and guided by a physician.
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