Episode 121: Jack + Nic & The Sport of Business

“You need to prove it to every single person that you give the product to, just like Kobe Bryant wanted to play every single game for that first person that’s ever seen him play.”On this week’s episode of the Eat Green Make Green Podcast, I sit down with Jack McNamara and Nic Palandjian. Jack and Nic are two of the guys behind the startup beverage brand Tru. Tru recently raised a $1.5M funding round and are in the process of rebranding and launching a new line of functional beverages. We talk about how Jack ended up living in and starting Tru from a jiu jitsu gym, the many challenges and pivots they’ve faced over the past four years, how they keep the energy high in the office, what sports have taught them about business, the role exercise and diet plays in their lives, how their perspectives on health have changed since their sports days, why Nic has removed alcohol from his life, what advice they have for young people looking to pursue their passion or start a business, what’s next for Tru, how to find mentors, and so much more. This is an awesome conversation with two great and talented guys!Tru Website: https://drinktru.com/Tru Instagram: https://www.instagram.com/drinktru/Jack’s Instagram: https://www.instagram.com/_jackmcnamara/Nic’s Instagram: https://www.instagram.com/nic_palandjian/