As it’s Thanksgiving week, we’re taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI’s ethical and legal challenges, and even explains why LinkedIn is his platform of choice. Most memorably, he highlights why he believes marketing is equal parts art, science, and magic.

Full Episode Details 

The American Marketing Association is probably an organization you’re familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing.

We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA.

Bennie shares his advice for the future marketing leaders out there, and we chat about why marketing today doesn’t just belong in the creative realm. There’s also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community.

In This Episode:

• 1:08 - How the American Marketing Association supports the marketing community
• 4:58 - Why marketers need communities more than ever
• 7:28 - How marketers can embrace AI
• 11:00 - What marketers need to know about different privacy regulations
• 13:13 - Balancing communication with community members
• 17:24 - How Bennie speaks to future marketers
• 20:38 - How marketers can communicate their value to a wider organization
• 24:46 - Why risk and curiosity are key to marketing
• 29:37 - Leading authentically in marketing
• 31:23 - Bennie’s one tip for those wanting to become a social pro

Resources 

• Join the Social Pros community on LinkedIn
• American Marketing Association
• Connect with Bennie on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.