Strategy Sessions Strategy Sessions Marketing Podcast with Adrian Wells
Adrian is Chief Marketing Officer for Harlequins, one of the oldest rugby clubs in the world.
In this episode we discuss:
- The amazing story of Harlequins last season
- The role that culture plays in growing an organisation
- The growth of women’s rugby and how that’s helping the Quins brand
- Selling out games, memberships and hospitality and the problems (yes, probelsm) that causes
- Moving some games to Twickeham to build the brand
- The role the marketing funnel plays in selling rugby tickets
- Harlequins Amazon Prime documentary
- Working at The FA and how they use research to build the brand
- Woriing at UEFA and how commercially focused they are in marketing the game
- Working at the Cricket World Cup and managing the chaos of the final
- Starting a career at P&G in sales
- Lessons of brand building from P&G
Adrian Wells
Adrian is Chief Marketing Officer for Harlequins, one of the oldest rugby clubs in the world.
Based in Twickenham, the home of rugby, he is responsible for all marketing, communications, ticketing and supporter experience for the club.
With a background in sales and brand management from P&G, he has built a career in sport working at The FA, UEFA, Cricket World Cup and now rugby
Find Adrian on LinkedIn
Important Links
Prep to Win on Amazon Prime
No Woman No Try on Amazon Prime
Digital Marketing Strategy Course
My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.
It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.
Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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Two years ago, this was the first episode with Jen Hoffman. https://eximomarketingstrategy.com/make-marketing-saas-y/
Andi Jarvis, Eximo Marketing.