Polls are ubiquitous in Canadian election campaigns, but that wasn’t always the case. Before political polling arrived in the 1940s, journalists and politicians had to go about gauging public opinion differently. But once polls made their way here, they became an indispensable part of Canadian politics.

Joining me this week to tell the story of the development of polling in Canada is Christopher Adams, rector of St. Paul’s College and adjunct professor in political studies at the University of Manitoba. Chris has worked in the industry and is now working on a history of polling.

As always, in addition to listening to the episode in your inbox, at TheWrit.ca or on podcast apps like Apple Podcasts, you can also watch this episode on YouTube.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thewrit.ca/subscribe