Penta acquires Copperfield Advisory, expanding its footprint in New York

This week, Penta acquired Copperfield Advisory, a communications, brand, and strategy consulting firm based in New York, further cementing Penta's position as the world's first and foremost comprehensive stakeholder solutions firm. Andy Whitehouse, senior partner at Penta and former managing partner and founder at Copperfield, joins Penta President Matt McDonald on this week's episode of What's at Stake to break down what this acquisition means for Penta and its clients. Andy joins Penta with over 20 years of experience in strategic communications. Before joining Copperfield, he was chief communications officer at IBM, Willis Towers Watson, and McKinsey & Company, and worked to tackle poverty and social exclusion as a UK government policymaker.

The Copperfield team brings extensive C-suite experience and issue fluency to Penta, deepening the firm's expertise and offerings in disciplines including brand positioning, transaction communications, talent strategy, and crisis preparedness. Matt and Andy start out the conversation by discussing Copperfield and Penta's complimentary outlooks on the importance of data-driven decision-making and insights. Later, they dive into Andy's extensive experience advising major companies and developing public policy in a range of key sectors including financial services, private equity, tech, healthcare, and philanthropy.

Read more about Penta’s acquisition of Copperfield here.