Change Your Lousy Business | Blue Ocean Strategy (W. Chan Kim & Renée Mauborgne) BOOK REVIEW

Surprisingly, if you appeal to tired & worn out people it might just reflect in your own work.

'Blue Ocean Strategy' by W. Chan Kim & Renée Mauborgne is a business strategy book promoting the idea of moving away from a contested core business to less competitive greener pastures. Highlights several companies that have done this and why they were successful. Plenty of graphs, charts & lists contained within 11 chapters & 3 appendices.

Huge thanks to Lyceum for the support this week, much appreciated!

Timeline:
(00:00:00) Intro
(00:02:26) Themes/Questions
(00:12:38) Author & Extras
(00:20:41) Summary
(00:22:57) Value 4 Value
(00:25:33) Join Live!

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