

Weekly Roundup: Business of Athletes, Sports, & NIL (Jan 23-29)
Jan 29, 2023
09:17
Business of Athletes:
- Firefly Recovery has raised $1M from a group of athlete investors including Olympic Volleyball player Kerri Walsh Jennings, and NFL players Shaq Thompson + Darren Waller.
- Lebron James’ investment in pickleball drew over 4 billion eyeballs.
- Former NBA star Carlos Boozer has partnered with The Campins Company to offer best-in-class real estate services to athletes, entertainers, and high-net-worth individuals.
- Arizona Cardinals linebacker, real estate investor, entrepreneur, and now author, Devon Kennard, announced the release of his book: It All Adds Up.
Business of Sports (03:50)
- Dragon Seats the leading manufacturer and provider of patented heated and cooling sports benches, is proud to announce its acquisition of Athletic Recovery Zone, a Florida-based manufacturer and provider of state-of-the-art air conditioning and heating sports bench technology.
- Sapphire Sport, the sports investment arm of VC firm Sapphire Ventures focused on fitness, gaming, streaming and new media, has raised a second, oversubscribed $181 million fund with investments
- Obbi Golf, a software that supports the management of golf clubs, announced a $1.54 million investment as the company turns one year old.
- Maple Leaf Sports & Entertainment and Amazon Web Services have launched SportsX, a new research and development program focused on advancing innovation in sports as it relates to team performance and fan experiences.
- The NFLPA has participated in a $40 million financing round raised by Miach Orthopaedics, a medical technology company whose BEAR implant can heal ACL tears as an alternative to reconstructive surgery.
- Oya Femtech Apparel, a black women-owned femtech apparel brand has a solution for this and has raised $1.3M in an oversubscribed pre-seed round.The Sixers Innovation Lab led the round,
- Twitter is planning to run content sponsorship deals with more than three dozen news outlets, media companies, and sports leagues in the first half of this year