Thinking Different with Jay Alto How to be more creative (The Eternal Pursuit of Unhappiness by David Ogilvy)
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Jan 12, 2026 Dive into the art of creativity with insights from David Ogilvy's thought-provoking ideas. Discover how divine discontent fuels innovation and why courage is essential for overcoming self-doubt. Explore the power of idealism and the significance of dreaming big. Learn how curiosity and playfulness spark fresh ideas, while candor creates stronger collaborations. Ogilvy emphasizes trusting your intuition and embracing a free-spirited approach, reminding us that persistence is often the key to true creativity.
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Divine Discontent Drives Creativity
- David Ogilvy frames creativity as 'divine discontent' that refuses easy satisfaction and tolerating mediocrity.
- This restless dissatisfaction fuels the daily habits that produce consistently great creative work.
Choose Courage Over Comfortable Yeses
- Find courage before ideas because fear creates self-doubt that kills creativity.
- Stand up and say honest nos to build trust instead of offering naive yeses.
Dream Big, But Ship Work
- Idealism means pursuing perfection and big dreams, not paralysis by perfectionism.
- Ogilvy argues ambition and huge dreams determine how great we can become.