Episode 565: The Two Things Every Entrepreneur Craves (And How to Get Them Right)

Nov 3, 2025

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Get your 2026 sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching.

In this episode, Fiona shares a powerful parenting psychology concept that applies directly to business success. Drawing from child development research, she explores how every person - including entrepreneurs - needs two fundamental things daily: attention and power, and reveals how understanding this can transform your business strategy and decision-making.

You'll learn:
• The two essential daily needs that drive human behavior in both children and adults
• How to audit where your business attention is going and whether it's serving your goals or just feeding your ego
• Why chasing the wrong kind of attention can drain your energy and keep you stuck on a comparison treadmill
• How to identify when you're giving away your power through pricing, boundaries, and saying yes to everything
• The difference between attention that moves the needle versus attention that just provides validation
• One attention move and one power move you can implement immediately to feel more grounded and purposeful in your business

Perfect for business owners who feel pulled in every direction and want to regain control over their energy, focus, and business decisions.

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Resources mentioned:

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My Daily Business courses - mydailybusiness.com/courses

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