AI is EEATing your SEO

In this episode of the Healthtech Marketing Podcast, we kick off our new AI Quick Takes series. Adam Turinas explains how generative AI is fundamentally changing search traffic and what healthcare technology marketers need to know about Google's EEAT framework.

Drawing from his own experience of declining website traffic despite years of steady growth, Adam explains how AI overviews are reducing organic search traffic while creating new opportunities for brands that understand Google's Experience, Expertise, Authoritativeness, and Trustworthiness signals.

The episode offers practical strategies for healthcare technology companies to refine their content marketing approach. Hear real-world examples of how proper EEAT implementation can lead to inclusion in AI overviews and offers actionable advice for maintaining visibility in an AI-driven search landscape.

Key Topics Covered:

• “(00:00:00) Introduction to AI Quick Takes series”
• “(00:01:00) The challenge AI poses to search traffic and marketing”
• “(00:04:00) Introduction to EEAT framework”
• “(00:05:00) The importance of Experience - showcasing real-world implementations”
• “(00:06:00) Expertise - demonstrating deep subject matter competency”
• “(00:06:00) Authoritativeness - building reputation and earning citations”
• “(00:07:00) Trustworthiness - the most important E-E-A-T element according to Google”
• “(00:09:00) Practical strategies”
• “(00:13:00) Four key takeaways and expected outcomes from E-E-A-T implementation”
• “(00:14:00] Call to action and resources for further engagement”

Blog article mentioned in this episode.

Want to learn more about EEAT? Explore this topic in greater depth in our detailed blog post. We provide a dozen actionable best practices. Check it out.

Interested in exploring how to improve your AI strategy? Reach out to Adam directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your AI questions and challenges.

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