Dirt Talk by BuildWitt Brek Goin w/ Hammr – DT 380
Oct 9, 2025
Brek Goin, CEO of Hammr and a veteran of the construction tech scene, dives into the challenges of contractor payroll and HR. He reflects on his childhood in construction, the impact of fitness routines on discipline, and the reality of entrepreneurship's sacrifices. Brek also highlights the importance of listening to clients and the unique payroll issues that generic services can't solve. His journey from San Francisco to founding Hammr showcases a commitment to improving contractor lives while fostering community through media.
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Entrepreneurship Has Real Personal Costs
- Entrepreneurship isn't for most people and comes with hidden personal costs.
- Aaron warns starting a company often sacrifices relationships, stability, and predictable lifestyle comforts.
Air Mattress To 'Go Build' Moment
- Brek moved to San Francisco, slept on an air mattress, and felt lost before finding his direction in construction tech.
- A phone call with his dad and reading Mastery pushed him to 'go build' and reconnect with childhood interests.
Pull The Thread And Iterate
- Embrace messy iterations and keep pulling the thread of what excites you.
- Aaron recommends learning by doing, listening, and refining the path continuously.
