AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Diggintravel Podcast
Google Expert’s Tips for Mobile UX Design and Conversion Optimization
Feb 4, 2020
48:56
Iztok Franko, founder of Diggintravel.com talks to Anna Potanina, a Google expert on mobile UX and conversion optimization (CRO). Anna talked about key things she learned after she and her team at Google have performed more than 600 UX, mobile and CRO audits.
What you will hear in this interview:
- How design sprints and user testing labs work?
- What makes companies successful at conversion optimization?
- Why just looking at data and analytics is not enough? Why qualitative research really matters?
- What is Anna's personal favourite UX research method?
- How to do CRO & UX design on mobile?
- What is different when doing design and CRO for mobile?
You can find the link to the full interview article with transcripts and all links here:
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode