The potential benefits for PVR INOC's

Although PVR INOC's offers massive discounts through their marketing strategies, it may actually benefit the cinema chain. The low occupancy levels on weekdays mean that there is lost potential revenue. By offering special deals and subscription plans, PVR INOC's can attract more customers and fill up empty seats without incurring additional costs. This can lead to an increase in occupancy levels and higher food and beverage spend per head, driving overall revenue for the company. The success of subscription models in other countries, such as AMC in the US, also suggests the potential for PVR INOC's to capitalize on upfront cash and steady revenue streams through their movie subscription model.