The LinkedIn Whisperer - Brynne Tillman - 280

In this episode of The Find My Catalyst Podcast, Mike is joined by Brynne Tillman who has earned the title of the LinkedIn Whisperer. Brynne shares a lot of great tips in this episode.

Key Takeaways:

• In order to truly leverage what is available to us today, we need to slow down our outreach to speed up the outcome.
• Be strategic and look at what matters to those you want to reach out to.
• We need to small talk with content, but content that matters to our audience.
• Leverage the information that LinkedIn provides to start authentic conversations.
• 2 Types of Sales Professionals:
• • Brand new sales professionals that understand technology
  • Seasoned sales professionals that understand relationships.
  • Rarely do you find the ones that have both. Goal is bring the two together.
• Meaningful conversations from social = value + rapport 
• Get people engaged in chat 
• My style (Brynne) is to make it so easy that my audience is confident that they can implement it.
• Simplify your story.
• 5 Elements that get people to lean in:
  • Resonate with story
  • Create curiosity
  • Teach your audience something new
  • Get them to think differently about what they are doing
  • Create a compelling moment.
• We can’t start a conversation with lurkers, we have to convert the lurker into an engager.
• Create a compelling moment.
• Ways to increase engagement:
  • Ask a meaningful question
  • Create a poll
  • Do something that gets your audience say, “I want to engage in this.”
• The more engagement you get in the first hour, the more LinkedIn says this is relevant.
• Ask for their thought leadership, not their baggage.
• Ways to get a better understanding of what people value:
  • Social listening - what is your audience engaging on?
  • Polls
  • Research topics being presented at conferences they attend?
  • What podcasts are they listening to?
• Have a system in place before you reach out to a prospect. 
• Have a strategy for content that leads to engagement.
• Nurture existing connections.

Show Links:

• LinkedIn Library
• Socialsaleslink.com/12week

Thank You 

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.