What if the loudest signals your brand chases are the least valuable ones?

In this episode, Christina Garnett—advisor, strategist, and community champion—joins Alyssa to unpack why brand loyalty isn’t built in campaign launches or viral moments. It’s built in quiet, consistent signals: how you show up when no one’s watching, how you treat the people already cheering for you, and whether your actions match your values.

They dive into the emotional side of marketing, the misuse of community as a buzzword, and the dangerous gap between how brands want to be seen and how customers actually feel. Christina brings the fire—and the framework—for building deeper, more meaningful connections in a world obsessed with reach.

Key Takeaways:

Loyalty isn’t bought—it’s earned in the moments that seem “too small to matter”
Community isn’t a campaign—it’s an outcome of trust
Most brands don’t have a marketing problem—they have an empathy problem

Loyalty Is Earned in the Moments That Don’t Go Viral with Christina Garnett