187 - I Grilled Andy Raskin On Strategic Narrative And He Was Totally Cool With It

Hiya! This episode is the 2nd in a 3-part series of episodes where I explore 3 topics:

1. Positioning (last episode)
2. Strategic Narrative (this one)
3. Category Design (next time)

I hear these concepts being thrown around all the time but not always fully understood.

What are the key differences? 

When should you use one method over another?

What’s my take on them? Which one do I think is actually the most helpful and WHY?

Andy Raskin is the master of strategic narrative. He helps CEOs align their teams around a strategic narrative to power success in sales, marketing, fundraising, product and recruiting. Clients include VC-backed companies funded by top VC firms like Andreessen Horowitz, Accel, Google Ventures, and First Round Capital.

Also in this episode:

Quick review of strategic narrative;

What's the best way to write it down;

Strategic narrative is one story to rule it all, from the old way to the new way, but in many cases there are multiple new ways, so how do you convince someone that your way is the best new way;

Investors and employees love old game vs. new game thinking and creating a movement but do prospects actually get it in a sales meeting;

Should you position yourself as an expert and "teach" on a sales call;

Why don’t more companies adopt the Strategic Narrative mindset;

What’s the difference between Strategic Narrative and Category Design;

Andy asks me his burning question.

You can find Andy on LinkedIn: ⁠www.linkedin.com/in/andyraskin

Andy's website: andyraskin.com

Andy's podcast: ⁠andyraskin.com/podcast

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!

And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠

2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠

3. ⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes

You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov