EP 318 - CPO Rising Series: Experian CPO on Driving Innovation and Growth

In episode 9 of the CPO Rising Series, Experian CPO Gregory Wright shares his expertise in fostering innovation and growth. In conversation with host Renée Niemi, Greg highlights the paramount importance of alignment among cross-functional teams for streamlined innovation and market success. Experian's approach revolves around "jobs to be done" for clients in various credit lifecycle stages, utilizing data, analytics, and services to empower consumers throughout their credit journey. The Experian culture is driven by a mission of financial inclusion, collaboration, and innovation. Greg emphasizes the power of a product-led approach, with a focus on solving vital problems for clients and consumers. The podcast delves into the essence of product-led growth, shedding light on strategies like clear growth drivers, technological investment, and collaboration with sales teams. The episode emphasizes the value of testing and learning before major investments, and showcases Experian's commitment to consumer empowerment through innovative products like Experian Boost. Key takeaways include the significance of ruthless prioritization, alignment with sales and finance, and the essential traits of a successful product leader.