The PR Breakdown with Molly McPherson 227: How to Write the Crisis Communication Plan You Need Right Now
No matter the scale of your business, you need to have a strategy in place in case of a PR crisis. If someone takes it upon themselves to attack you on social media, or you experience an actual operations meltdown, you need to be prepared.
This episode tackles the ins and outs of creating an effective and comprehensive crisis communication plan to keep your business afloat if ever you find yourself in the line of fire. Discover what you need to ascertain before creating your crisis communication template, and what to include in the template itself. A post-crisis communication plan is equally as important, and in this episode, you’ll find out why. Tune in for an overview of how to communicate effectively in a crisis, reassuring stakeholders and the public alike.
Key Points From This Episode:
- A CNN excerpt outlining Southwest Airlines’ operations crisis and subsequent crisis communication.
- Why it’s essential for every business to have an effective and comprehensive crisis communication plan.
- Why it’s important to identify and define what constitutes a crisis in your business.
- The difference between disaster communication and a PR crisis.
- What to include in your crisis communication template.
- Identifying your stakeholders and crisis response team.
- How to identify the most impactful social media channel for communicating with stakeholders.
- The role of monitoring and evaluation in crisis management.
- Strategies versus tactics.
- What a post-crisis communication plan involves.
- Sign up for the live Indestructible PR® workshop, "How to
Links Mentioned in Today’s Episode:
Why Southwest is melting down | CNN Business
If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.
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