As the CEO and co-founder (with his twin brothers) of next-gen clothing company Vollebak, Steve Tidball is creating a brand that fuses creativity and technology to create the clothes we need for an extreme future. But that’s easier said than done. How can you take big creative ideas and then actually make them into things you can sell today? How can you use FOMO-centric marketing to create social proof and spur your business into hyper-growth? On this week’s episode of FOMO Sapiens, Steve talks about how he and his brother are building for the future, monetizing in the present, and taking their own unique path to success in fashion.

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