Disney’s $4 Billion Bear: Why Duffy Rules Overseas but Still Baffles the U.S. (Ep. 80)

It’s the first episode of the new year, and Jim Hill and Lauren Hersey ring in 2026 by digging into the annual Disney merch reset. From the surprisingly nostalgic look of next year’s dated park souvenirs to a brand-new Star Wars droid collector program, there’s a lot changing on shelves just as holiday decorations disappear overnight. Plus, Jim takes a deep dive into one of Disney’s most baffling merch success stories and why it still doesn’t quite translate stateside.

NEWS
• A first look at Disney’s 2026 dated park merchandise, including a color palette that feels straight out of vintage Walt Disney World road signage • Disney confirms Droid Factory Fridays, a new monthly Star Wars collector program kicking off January 2 • How Disney is using timed drops and bonus build incentives to keep Star Wars fans buying all year long • Valentine’s Day arrives overnight, with Sweethearts’ Nite at Disneyland and new couples-focused merch leading the charge

FEATURE
• Why Stitch dominated 2025 with billions in merch sales following the live-action film • The strange history of Duffy the Disney Bear, from U.S. failure to massive success in Asia • Disney’s new slow-and-steady strategy to finally make Duffy stick with American audiences • How Asian parks are going all-in on Duffy with restaurants, parades, shows, and anniversary celebrations

HOSTS
• Jim Hill - IG: @JimHillMedia | X: @JimHillMedia | Website: JimHillMedia.com • Lauren Hersey - IG: @lauren_hersey_ | X: @laurenhersey2

FOLLOW
• Facebook: JimHillMediaNews • Instagram: JimHillMedia • TikTok: JimHillMedia

SUPPORT
Support the show and access bonus episodes and additional content at Patreon.com/JimHillMedia.

PRODUCTION CREDITS
Edited by Dave Grey Produced by Eric Hersey - Strong Minded Agency

SPONSOR
This episode is sponsored by Unlocked Magic, the same trusted team behind the DVC Rental Store and the DVC Resale Market. If a trip to Disney or Universal is in your future, visit UnlockedMagic.com to score great ticket deals from people who truly know Disney travel.

If you would like to sponsor a show on the Jim Hill Media Podcast Network, reach out today.

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