What can we do to assess where companies are positioned among the fast-moving currents of Digital Transformation? What do we mean when we say "Digital Transformation" anyway? In this conversation, Pip will give some background on why this is so important right now and then we jump in with Michael Stich, now of Court Avenue, where he helps marketers understand how to use innovation to create value for their companies and for end customers.

Michael has been on both the agency side and the client side with roles that demanded an understanding of new technologies and how to best translate these inevitable changes and evolutions into value for clients marketing to consumers. Stay until the end when he offers an ever-so casual two-minute summary of the past two decades of innovation and the waves of adaptation businesses and customers have absorbed.

Lastly, in the closing I do repeat Michael's attributes of creating value for customers and for improving businesses internally. I hope you'll find these points useful in assessing where a sector or company may stand in addressing the rush of innovation coming their way.

PS: This podcast pairs well with the Questions for Management with John Dillon, a CEO who knows firsthand many times over what it takes to absorb new digital innovations into a company culture.

#49: Digital Transformation & What Companies Can Do To Adapt with Michael Stich