Driving for Diversity with Tiziana Figliolia, CFO at Hootsuite

Tiziana Figliolia has more than 25 years experience in the technology industry leading a wide range of strategic, financial, and operational functions at billion-dollar global publicly traded companies. Currently, she is CFO at Hootsuite, the global leader in social media management. Having a passion for advancing diversity and inclusion initiatives in the workplace and in the community, she is also the co-founder of Full STEAM Forward, a non-profit whose mission is to tackle inequalities in education. 

To be a successful CFO, Tiziana believes you need to focus on having a growth mindset. To do this, she feels you need to be customer obsessed, provide the best employee experience, and always build for the long term financial sustainability of the company. Tiziana feels strongly that you need to look at the opportunities that you have in front of you and double down on the investments you have with your customers and partners. 

To help your organization become world-class as a CFO, you need to get your processes, policies, and systems right. You can help achieve this by supporting your employees, whether it be through building relationships, paying attention to health and wellness, ensuring equality, or providing opportunities for them to improve and grow. It’s also important that, as a CFO, you have a strong relationship with the CEO, with a cooperative commitment to each other to support long term financial success and create equity opportunities for your company. 

In this episode of The CFO Playbook, Tiziana talks about her experience working internationally in China and how it has prepared her to take on the tasks of running finance at Hootsuite, which impacts people and companies across the globe. She discusses the importance of relationships and partnerships within your company and with your customers, as well as the importance of implementing diversity, equity, and inclusion practices in any corporate environment. Tiziana also speaks about digital transformation and why it is important to push yourself to take on new challenges throughout your career.

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