224. How to Identify and Keep Loyal and Lucrative Customers w/ Ali Cudby

Did you know that in most cases, the top 20% of a company’s customers tend to deliver the vast majority of their revenue?
In Today’s episode, Ethan speaks with Ali Cudby Co-Founder & CEO at CXology and Alignmint Growth Strategies. Ali is the author of multiple books including: Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
This episode covers:
How to Identify and Keep Your Most Lucrative and Loyal Customers
What the key differences are between Lucrative loyals, Limited Loyals and Lazy Loyals
How Customer Success defines a function and Customer Experience defines an ethos
When you must differentiate between Customer Success and Customer Experience
What is the “Bullseye Message?"  


More information about Ali Cudby and today’s topics:
LinkedIn Profile:https://www.linkedin.com/in/alicudby/
Company Website: https://www.cxology.co and https://alignmintforgrowth.com
Other Relevant Links: https://www.amazon.com/gp/product/B0839G6VKQ/ref=dbs_a_def_rwt_bibl_vppi_i0  


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