🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

Chapters

00:00 Introduction to Bottom of Funnel Strategy

00:19 Welcome to the PPC Mastery Podcast

00:28 Guest Introduction: Aaron Young

00:55 The Myth of Advanced Strategies

01:52 Aaron Young's Journey in PPC

07:22 Defining the Bottom Up Funnel Approach

07:44 Implementing the Bottom Up Funnel Strategy

13:24 Lead Generation vs. E-commerce Strategies

16:47 Evaluating Campaign Success

21:30 Challenges and Considerations

26:14 Rapid Fire Questions

30:40 Final Thoughts and Advice

32:50 Conclusion and Outro

Insights from Sustainability in the Spotlight