This is probably my favorite topic we've done on the GTM.news show (sorry to the rest of my guests 😅)

Because marketing and sales can be the most self-focused & inward departments in an organization:

"My leads" - "My quota" - "Our revenue"

Not only can this mindset suck the life out of you as a practitioner but the mindset DOESN'T WORK to actually drive impact for customers and your organizations.

This is why an Outward Mindset is so important.

Watch/listen to my conversation with Aaron Hill, SVP Growth Strategy at the Arbinger Institute.

Couple of takeaways:

• Don't weaponize empathy: This is what psychopaths and expert criminals do. They use the super power of empathy to manipulate people. You will suck your soul dry of joy in your work and also not succeed long-term.

• Inward mindset is very counter-productive: If you are focused on your goals and objectives, you will miss the mark for how to serve and impact others. Customers are savvy and can smell this approach a mile away and you won't build rapport or trust with your ideal customer.

• Make your success their success: It seems simple but to true win for the customer and the organization, it has to win for everyone. This is the great balance we should all strive to achieve.