SERP’s Up | The need for an all-channels approach to SEO

SEO shouldn’t be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels. 

Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you’ll never know if you don’t communicate with the rest of the marketing team.

Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matter the channel a user arrives from. As a result, SEO, social media, PPC, etc., should align with consistent messaging, content, and imagery.

Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank’s Garrett Sussman, featured guest on the SERP's Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what’s driving revenue now while making time investments in other tactics for the future.

Knowing your audience is crucial when it comes to an omnichannel approach to marketing. A good way to understand who your audience is online is by using tools like SparkToro. With it, you can not only identify your audience but discover where they’re at and what they like. We’ll dive into how you can use the tool to fuel all of your marketing efforts from SEO to social! 

Let’s ride the wave of the SERPs Up SEO podcast and explore omnichannel marketing!

Key Segments:

[00:01:51] What's On This Episode of SERP's Up?

[00:02:13] Focus Topic of the Week: Omni-channel Approach to SEO

[00:16:05] Focus Topic Guest: Garrett Sussman

[00:21:06] Tool Time

[00:24:56] Snappy News

[00:26:46] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein 

Garrett Sussman: https://twitter.com/garrettsussman

iPullRank: https://ipullrank.com

Amanda Natividad: https://twitter.com/amandana t 

Joy Hawkins: https://twitter.com/JoyanneHawkins

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn 

Blog Distribution Strategies for Growth: https://www.wix.com/seo/learn/resource/webinar-content-distribution

More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents

Sparktoro: https://sparktoro.com 

What Kind of Content Appears in Google Discover [Case Study]: https://www.semrush.com/blog/google-discover-result-study 

News: 

Google Improved The Search Console Discover Performance Report: https://www.seroundtable.com/google-search-console-discover-performance-reports-improved-34504.html 

Does the Length of a Google Review Matter?: https://www.sterlingsky.ca/length-google-review-matter/