FIF Series EP 76 - Measuring Foresight ROI

We tackle one of the most critical challenges for foresight practitioners and strategic leaders: measuring and demonstrating the return on investment from futures work. With competing priorities and limited resources, proving the tangible value of foresight is essential for securing continued support and building organizational commitment.

• Measuring foresight impact across three key domains: innovation acceleration, risk reduction, and strategic advantage
• Innovation metrics include pipeline value, time-to-market advantage, and insight efficiency
• Risk reduction metrics focus on calculating avoided losses, opportunity cost avoidance, and response readiness
• Strategic advantage measurements include option value, decision quality improvement, and capability development
• A global consumer goods company demonstrated seven times return on their foresight investment over five years
• Effective communication of ROI requires connecting to stakeholder priorities and using concrete examples
• Challenges include attribution difficulties, counterfactual assessment, and time frame misalignment

Select one dimension of foresight value relevant to your organization, identify specific metrics that resonate with stakeholders, and develop a measurement approach for tracking value over the next six months.

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🎧 Listen Now On:

Apple Podcasts: https://podcasts.apple.com/us/podcast/think-forward-conversations-with-futurists-innovators-and-big-thinkers/id1736144515

Spotify: https://open.spotify.com/show/0IOn8PZCMMC04uixlATqoO

Web: https://thinkforward.buzzsprout.com/

Thank you for joining me on this ongoing journey into the future. Until next time, stay curious, and always think forward.