Robert Rose, the Founder and Chief Troublemaker of The Content Advisory and Chief Strategy Advisor of Content Marketing Institute, joins the show to share his journey from aspiring rockstar to marketing rockstar. Hear how to be a troublemaker to improve marketing performance, the most exciting trends in content marketing, the worst forms of marketing, why you should be bored more often, and the creativity lessons Robert learned from John Cleese. Connect with Robert at TCA.inc and RobertRose.net
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