Making the Fan Utilizing Technology to Solve Business Problems w/ Adam Polansky
In today's episode, KG and David chat with Adam Polansky, the Group Director of Innovation at Octagon, a one of the world's biggest sports marketing agencies.
They discuss how we can use technology to innovate and ultimately create better experiences for fans and employees.
Show Notes:
(3:55) What is Octagon? How does the Innovation team fit within the organization structure?
(5:40) What is innovation? How does Octagon define it?
(7:20) The meaning of fandom and sharing that with Octagon’s clients
(10:25) Creating the spiritual home for fans
(13:20) Capitalizing on the intersection of sports and technology
(16:20) Octagon in Action - Bringing the Home Depot’s College Game Day sponsorship to life during the 2020 football season
(18:40) Behind the scenes - Octagon’s brainstorming sessions
(23:45) Lifestyle Marketing - from inception to rollout
(28:28) The “non-sexy” side of problem solving
(32:45) How might we create something new with virtual capabilities?
(39:50) If we repurpose something from the past, is that innovative?
(42:15) Zoe Scaman’s “The Rollout” - Capitalizing on an existing event for a virtual experience
(44:20) The innovation waiting to be brought to life
(46:25) Selling the pitch - getting companies to push the boundaries
(51:34) The art of interactive storytelling
(55:44) The top technologies driving innovation
Referenced During the Show:
Dallas Mavericks' "Rollup"
Ghostbusters Experience at Madame Tussauds
Where to Reach Adam:
LinkedIn: linkedin.com/in/aspolansky
Twitter: a_polansk
https://www.octagon.com/
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay