Own Your Business Why Booking Luxury Feels Harder than Ever
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Jan 12, 2026 Struggling to book luxury clients? Discover how today's couples are more cautious and demand clear value from vendors. Katy and Sam reveal how a 50% full calendar might be a blessing in disguise. Learn the importance of crafting urgency and showcasing unique experiences rather than mere products. Competition is fierce, and mismatched messaging can break trust. Find out how to align your visuals and language to attract bookings and clearly convey your worth in a crowded market.
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Buyers Have Shifted From Price To Value
- Couples are more cautious, selective, and savvier, researching vendors deeply before committing.
- They ask "why are you worth it?" instead of only asking price.
Treat January As Conversion Season
- Double down in January: spend the next two to three months actively converting newly engaged couples.
- Use the period to push or shift bookings rather than panic if your calendar isn't full.
Competition Concentrates At The Top
- The market isn't down by half, but competition for top clients is much thicker than before.
- More vendors chase the same luxury bookings, making conversions take longer.