The Iced Coffee Hour

"Time To Sell!" Doug Demuro's Shocking Prediction For Used Car Prices, Broke Buyers & 2026 Economy

13 snips
Feb 1, 2026
Guest
Doug DeMuro
Doug DeMuro, automotive journalist and founder of Cars & Bids, shares his take on collector markets and modern car buying. He discusses how blockbuster auctions reshape values. He dives into which analog 1995–2008 cars may keep appreciating. He covers EV progress from China, risks of long loans, and practical picks under $30K.
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INSIGHT

Cars As An Asset Class

  • Cars have become an asset class over the last 15 years and can appreciate like traditional investments.
  • Doug uses cars as diversifying assets he can also drive, unlike stock market holdings.
ANECDOTE

Upgrading A Million-Dollar Car

  • Doug bought a car for about $1.2M and upgraded it with modern features to make it drivable.
  • He spent maybe $50–60k on insurance, service and elective improvements like Bluetooth and axle lifter.
INSIGHT

Auction Sales Reset Values

  • Record auction sales reset market expectations and create FOMO that pushes prices higher.
  • High-profile sales can ripple through subsequent auctions and recalibrate perceived value.
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